The number "10" shaped balloons

10 Marketing Tips Worth Knowing

Why is my business not as successful as I had hoped?

At some point in an entrepreneur’s life they will have had this thought. Getting a business up and running and maintaining it successfully can be challenging, however with the right marketing ideas you can get yourself on the right track to becoming a more successful business owner. That is why we have come up with 10 marketing tips worth knowing:

#1 Get solid advice

Specialised companies know the tricks of the trade when it comes to successfully marketing your business. Instead of trying to do everything yourself, spending crazy amounts of money on marketing tools that most of the time don’t even work, invest your time into gaining advice from the right people. Marketing companies know all the most up to date techniques, which is very useful in this day and age, especially due to the huge presence of social media.

#2 Grow your social media presence

Following on from our first tip, we would always encourage the growth of a social media presence for your business. There are so many different platforms available to the world these days and each one brings their own benefits. Social media platforms tend to have options where you can create a business account, one example is Facebook Analytics where businesses can gain a deeper understanding of how people interact with your business page.

#3 Build your contacts

Building contacts within your industry is essential; especially when you first start up. Typically, the start of a business will consist of a small team and at this point contacts within your industry will be a huge help, whether you require a freelancer to assist with workload, whether you begin looking at hiring staff and much more. Building your contacts can have a whole host of benefits.

#4 Build your client base

Following on from building your contacts within your industry, an obvious point is needing to build a client base. The best way to build clients is to produce state of the art marketing and promotional products, these need to be used to your advantage so you’ll have to try numerous marketing techniques to really promote your business.

#5 Create a website

One of the most important marketing tools is a company website. This is what your client will always be drawn to and should always be linked to any social media platforms, marketing products and campaigns. You should take your website very seriously. It needs to be kept up to date, provide as much information as possible and be completely user friendly.

#6 No cold calls

Following on from building your contacts within your industry, an obvious point is needing to build a client base. The best way to build clients is to produce state of the art marketing and promotional products, these need to be used to your advantage so you’ll have to try numerous marketing techniques to really promote your business.

#7 Research your competitors

This is so important. You need to know what competition you have in your field. You need to know their rates, their engagement levels and much more. Always do your research because if you have an edge over your competitors and subtly note this in your marketing products then people will notice this.

#8 Keep your audience curious

We think this is a great way to market your business, it’s also really fun and exciting. The tip to keeping your audience curious is to build momentum. One example of this could be when you are launching a new product or service; count down the days, get your audience involved and create a short 10 second video or an eye-catching picture to count down the days until your big news announcement. This gets people talking and keeps them interested; it builds hype.

#9 Target your market audience

It’s been highlighted before that when businesses are marketing themselves, they don’t feel like they’re reaching the right audience; their reach is too wide and it gets lost in the online world. This issue can easily be fixed and targeted marketing is the way to do it. This can easily be done using many different techniques for example, creating a post on Facebook; this can be modelled to target your exact audience; people with an interest in your industry, potential clients.

#10 Work hard

The final tip should be instilled in every business owner. You’ve got to work hard to create a successful business and that means putting a lot of your time in to marketing. You want to be noticed, you want to create content as often as possible. Get people to notice your company and do this by working like a mad man to get your marketing to an exceptionally high standard; to the standard that your business is worth.

Leave a Reply

Your email address will not be published. Required fields are marked *

Creative Individuals Logo on Blue