5 Reasons Why You Need a Website
Customers expect you to have a website Firstly customers expect your business to have a website so that they can find out more information about you. Having a website will help you generate more business as people can find you online. However a website is not just about having an online presence. Shops are expected […]
Benefits of Video Marketing
Lets talk about the benefits of video marketing and how it can affect your website overall. There are 4 key benefits when it comes to video marketing. 1. Helps improve SEO Creating a promo video for your brand could mean a lot for the growth of your business. It will mean that people are more […]
Social Media Demographics
What are demographics? Demographics are specific groups of people targeted for a particular product through marketing strategies. Instagram Age and Gender Demographics Age Users 16-24 years olf prefer Instagram to other social media platforms. On the other hand, the number of older males has increased by 63.6% as well as around 13% of Instagram users […]
Diversity & Inclusion for Businesses
Introduction In today’s world, businesses need to focus on creating a diverse and inclusive environment. Inclusion and diversity are important for any business. Therefore in this article, we will discuss the importance of diversity and inclusion in marketing and how it can benefit your business. What is Diversity and Inclusion? Diversity is the inclusion of […]
Importance of Digital Marketing 2022
Digital marketing is a key tool to use when trying to promote a business in today’s digitalised world. This is because digital marketing helps create an online presence for a business. It also builds a reputation for the business online. It also makes it easier for customers or clients to find. Cost Effectiveness Digital marketing […]
TikTok Social Media Marketing
There are a few ways of marketing on the TikTok platform, which include in-feed ads, brand takeovers, branded hashtag challenges, and branded effects. In-feed Ads In-feed ads allow a lot of room for creativity, as they are the standard ad format that TikTok uses. They allow users to embed their video ads to play on […]
