Clip art online shopping website and desktop in background.

5 Reasons Why You Need a Website

Customers expect you to have a website

Firstly customers expect your business to have a website so that they can find out more information about you. Having a website will help you generate more business as people can find you online. However a website is not just about having an online presence. Shops are expected to have storefronts, therefore think of your website as a storefront.You want it to be appealing to customers. In some cases not having a website can lead to questions about legitimacy. A website is a main component of your marketing and branding strategy. You want it to be carefully designed to reach the target audience.

Builds credibility

Secondly one of the main reasons you should create a website is to increase your businesses credibility. There is a high chance that there are several other similar business’ in your area offering the same services as you. Therefore by creating a website that stands out amongst the others you are increasing your chances of a larger customer base. Therefore making sure that your business has a website gives the opportunity to make a great first impression.

Information for customers

It is important to realise that having a website gives customers a better understanding of what you offer. They can also learn more about prices and processes. By providing quality information about your business it gives you a higher chance of increasing your customer base. Moreover customers can visit your website and more importantly read through the information you provide. From this they can decide whether your business is right for them.

Saving time

Do you always get incoming calls from customers about the services you offer? Or where you are based? You can’t be on the phone all the time meaning you may miss out on potential customers. However, these problems could be resolved by creating a website. A website would reduce these calls and increase staff productivity as they would no longer be preoccupied with phone calls. As well as saving time it also provides information that customers will find useful rather than them wasting their time as well as yourselves by calling.

Organic traffic

Having an SEO-optimised website and being online means there is a higher chance of your business showing up in the search results. Keywords should be used that link to your business, as a result, there is a chance your website appears in the search results. It can also increase your customer base.

If you don not think you can create your own website we offer website design services here at Creative Individuals. We would love to help your business grow. Click here

Here is an example of a website we have created in the past.

Two laptop screen mockups of websites created by Creative Individuals.

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