Times are changing and we have to move with these changes. Adapting to a new way of marketing should be a top priority for all businesses and we’ve decided to let you in on 5 tips behind a successful video marketing strategy.
#1 Create a Story
#2 Make it the Best Video Ever
#3 Have Some Fun
Gone are the days where a marketing video would be a monotonous voice, listing products, over a mediocre background. These days video marketing is the most strategic marketing technique around and you need to have some fun with your video ideas. You want your audience to engage, to laugh, to relate and feel enlightened when watching your video, so throw out the robot voice and find a charismatic voiceover or uplifting music that your audience will enjoy. A lot depends on the audience you are targeting but if you carry out your research and know what your audience will enjoy, it’s only logical to create something along those lines.
#4 Get Technical with SEO
#5 Educate Yourself & Others
Doing your research beforehand is something that should always be done. Research on your audience, on techniques and strategies, will mean you can add a level to your video marketing which will surely make you more confident of its future success. On the other hand, educate others. Research shows that 65% of your audience are likely to be visual learners so the best way of marketing your product to them? Video. Education on a product comes in many different forms; from simply showing your audience what is on the market or explaining how to make the most of your product or service; these are things that your audience will be grateful for.