Benefits of Video Marketing
Lets talk about the benefits of video marketing and how it can affect your website overall. There are 4 key benefits when it comes to video marketing.
1. Helps improve SEO
Creating a promo video for your brand could mean a lot for the growth of your business. It will mean that people are more likely to visit your site after watching your video so that they can see what else you have to offer. A higher quality video can increase viewer engagement, therefore carrying more traffic to your website.
Google is on your side, as it has video intelligence. Overall this is a SEO advantage as it allows keywords in a video to be processed by bots. Learn more about helping your business grow here. Video marketing is an easy digital marketing method that will help with your SEO as it is responsive across many different devices. Which means your video can reach larger audiences across the nation/world.
2. Keeps users on your page for longer
Research has suggested that people stay on websites with videos for much longer than those without. Considering creating a promotional video for your brand may help entice viewers to learn more. It has also been found, through research, that videos are more enjoyable than reading text and also more effective at helping people retain information. By creating multiple videos as well as promotional videos you can increase your reach through platforms on social media.
3. Videos are captivating
Videos are more interesting as they combine visual and auditory senses rather than just visual senses (noise and movement). It has been found that the average viewer remembers 95% of a message from a video compared to 10% when reading. This translates to higher session times on websites, and algorithm boosts on social.
4. Videos are easier to share
Videos get more shares than text and image content combined. On the social platform, LinkedIn video is more common than other types of content. Another social platform that shows video engagement is TikTok which is all video content and is very popular amongst many people across the world, of all ages and gender. Using platforms such as TikTok and Instagram for video marketing will help grow your brand. Videos are entertaining and offer practical value and therefore are shared more.
Check out our video production page on our website to see if we can help your business.