Why is my business not as successful as I had hoped?
At some point in an entrepreneur’s life they will have had this thought. Getting a business up and running and maintaining it successfully can be challenging, however with the right marketing ideas you can get yourself on the right track to becoming a more successful business owner. That is why we have come up with 10 marketing tips worth knowing:
#1 Get solid advice
#2 Grow your social media presence
#3 Build your contacts
Building contacts within your industry is essential; especially when you first start up. Typically, the start of a business will consist of a small team and at this point contacts within your industry will be a huge help, whether you require a freelancer to assist with workload, whether you begin looking at hiring staff and much more. Building your contacts can have a whole host of benefits.
#4 Build your client base
#5 Create a website
One of the most important marketing tools is a company website. This is what your client will always be drawn to and should always be linked to any social media platforms, marketing products and campaigns. You should take your website very seriously. It needs to be kept up to date, provide as much information as possible and be completely user friendly.
#6 No cold calls
#7 Research your competitors
This is so important. You need to know what competition you have in your field. You need to know their rates, their engagement levels and much more. Always do your research because if you have an edge over your competitors and subtly note this in your marketing products then people will notice this.
#8 Keep your audience curious
#9 Target your market audience
It’s been highlighted before that when businesses are marketing themselves, they don’t feel like they’re reaching the right audience; their reach is too wide and it gets lost in the online world. This issue can easily be fixed and targeted marketing is the way to do it. This can easily be done using many different techniques for example, creating a post on Facebook; this can be modelled to target your exact audience; people with an interest in your industry, potential clients.