Get quality results with quality content.
With so many variations of content you’ve got a lot to choose from! The most up to date marketing content is digital, which can be split in to many different categories whether it’s written, visual or audio. We’re going to breakdown the most popular digital marketing content used by businesses around the world to achieve their maximum success.
Whilst the first step of owning your own business or brand should be to create a website don’t jump straight into it without having quality content ready to be populated. Having a website is all well and good but the content has to be of a very high standard to make your consumers believe in your business as a trustworthy and reliable brand. Written and visual content is equally as important for your website but for now let’s focus on the written stuff. Being able to sell your business through written content is a must because if you can’t sell yourself, how do you expect your consumers to believe in you. The basics of any website should cover everything about the business, the team behind it and the products you are selling, this way your consumer will instantly know what your business represents and sells. It’s also worth writing blogs or articles to post to your website fairly regularly as this is a great way of giving your consumer value when they visit your site. Visually, you should be looking for a more clean, minimal look for your website as it’s the most user friendly and appealing to the eye.
If you follow us, we’re sure you’ll have heard us preach about the importance of video content over and over again (we’re not sorry, we love video!). Video content is one of the most powerful pieces of content in today’s digital world, meaning if you want to stay up to date with your competitors you should seriously consider it. Video content can be published and shared anywhere online. It’s a great way to link your website and social platforms (Facebook/Instagram etc.) together and makes it much easier for your consumer to engage with. Whilst written content is important, we believe video content is too as it gives the consumer a quick and informative description of your business, brand or product. If you choose to use video content within your marketing strategy you definitely need to do your research and find out the best tips and techniques for video marketing.
Up and coming, seriously popular audio content. Whilst we don’t have our own podcast we absolutely love listening to them. Podcasts give the opportunity to multitask so whilst you’re sat at your laptop you can pop a podcast on in the background and if the content is good enough you’ll learn things subconsciously. A lot of high profile people in the business world are building on this trend meaning there is so much content out there. We’d love to have our own podcast to create quality content for our target audience and at some point that will be possible, all the content is there it’s just having the time!
Content is the key to success and if you’re not doing it right then you’ll struggle to achieve maximum results from your business platforms. It’s always worth investing the time and money from the get-go as you’ve got much more opportunity to grow in to a reliable, trustworthy brand.