What did we do?

Creative Individuals have worked with Sterling Jewellers on a few great projects so far, including seasonal campaigns, specifically Christmas and Fathers Day. Creating video content for these campaigns was very important to really showcase the brand so our individuals put in a lot of hard work to create the perfect promotional videos. As usual the music is important in these videos, however the most important part is the actors and how comfortable they are in front of the camera. We always make sure to strike up a great working relationship with any actors we work with, including Davide Tucci, who featured as the main actor in the Christmas campaign. As Davide is a seasoned actor he was incredibly comfortable, however we have to make sure for those who aren’t so used to being filmed feel as relaxed as possible.

The story line should be thought out well before filming begins with campaigns, as viewers want something to follow and relate to. Therefore our individuals worked with Sterling to create a storyboard for the content which worked very well. A very big part of these stories is the feeling of buying something special for a loved one or even as a treat to yourself, so this is something we really focused on throughout the videos.

Aside from video content, we also produced social media content for Sterling Jewellers for their Instagram Stories to promote their sports wear. Social media content is extremely important when promoting something, as the generation we live in use social media platforms so frequently.

Result

As a result of seasonal video content, Sterling have really put themselves on the map. Already a well known brand in Malta they’ve been able to raise even more awareness of their brand by using promotional material. Being able to relate to their audience with video and social media content is very important and this is exactly what we’ve been able to do for them. Video content and social media content always generates great results

Deliverables

Challenge

Creative Individuals was challenged with creating promotional videos and producing social media content for Sterling Jewellers, a brand synonymous with quality watches, jewellery, fashion, silverware and high-end accessories. From seasonal campaigns to Instagram stories, our creative individuals have worked with Sterling to promote their brand with top quality content.

Strategy

Our strategy with Sterling Jewellers with each piece of content has been to show the feeling of getting a brand new piece of jewellery, whether it’s a gift for your father or a Christmas present. We aim to raise awareness of the brand by creating promotional videos which Sterling can then present across different social platforms. Getting creative is key and when on set, the ideas start to flow which makes for awesome videos.

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