Benefits of Video Marketing
Lets talk about the benefits of video marketing and how it can affect your website overall. There are 4 key benefits when it comes to video marketing. 1. Helps improve SEO Creating a promo video for your brand could mean a lot for the growth of your business. It will mean that people are more […]
Social Media Demographics
What are demographics? Demographics are specific groups of people targeted for a particular product through marketing strategies. Instagram Age and Gender Demographics Age Users 16-24 years olf prefer Instagram to other social media platforms. On the other hand, the number of older males has increased by 63.6% as well as around 13% of Instagram users […]
How to include Diversity and Inclusion
Hey there! In today’s world, it’s important for businesses to create an environment that includes everyone. This article will talk about the importance of diversity and inclusion. And how they can benefit your business. What does diversity and inclusion mean? Diversity means having people from different backgrounds, ages, genders, etc. Inclusion means creating a place […]
The Value of Digital Marketing
Digital marketing is a key tool to use when trying to promote a business in today’s world. This is because digital marketing helps to create an online presence for a business. It also builds an image for the business online. It also makes it easier for customers to find. Cost Effectiveness Many parts of digital […]
TikTok Social Media Marketing
There are a few ways of marketing on the TikTok platform, which include in-feed ads, brand takeovers, branded hashtag challenges, and branded effects. In-feed Ads In-feed ads allow a lot of room for creativity, as they are the standard ad format that TikTok uses. They allow users to embed their video ads to play on […]
5 Ways to Stay Creative
Creativity is key especially in a fast paced, digital world. So we’re giving you our 5 top ways of staying creative: Be Social, Experiment More, Hang out with Creatives, Execute your Ideas and Change your Routine.
Content is the Key to Success
With so many variations of content you've got a lot to choose from! The most up to date marketing content is digital, which can be split in to many different categories whether it's written, visual or audio.
Stop Publishing Bad Videos
We hate bad videos and sometimes wonder how they were even approved to be circulated in the first place so we want to show you just a few of the similarities bad videos have to bad salespeople to make you think twice about posting and sharing bad videos.
Importance of Understanding Customer Audience and their Intent
Who do you target your marketing material towards, who do you want to engage with and who do you want to buy your service or product? These are the questions you must ask when trying to understand your customer audience and understanding that is vitally important.
Why is Digital Marketing Important for Small Businesses?
Consumers are searching and buying online now, more than ever before. Regardless of the experience or size of your brand it is worth putting in the hours and getting creative with your digital marketing as the content created will retain value over time.