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The Value of Digital Marketing

Digital marketing is a key tool to use when trying to promote a business in today’s world. This is because digital marketing helps to create an online presence for a business. It also builds an image for the business online. It also makes it easier for customers to find.

Cost Effectiveness

Many parts of digital marketing are free! All social media platforms are free. Things such as email campaigns are cheap to produce. Many small businesses find that digital marketing is ideal for them. As they may have a low budget and digital marketing costs very little.


Digital marketing is an effective way to reach a lot of different people. Around 80% of people around the world are online. Many of those people will have social media accounts. Therefore making it easier for business to promote their products. Billboards and leaflets are pricey and only reach a small audience. However, social media is free and reaches more people worldwide. Customers and competitors are also online. By creating an online presence you have a better chance of competing with other businesses. SEO will also help a business reach customers.


Digital marketing allows you to grow your business’s audience, increase profits and build better relationships with customers. Digital marketing allows you to get to know the customer and what they like. Customer activity can be tracked through analytics and effective digital marketing tools. It also allows you to interact with your customers which makes the customers feel more respected and part of a community.

Find out more

If you want to learn more about why digital marketing is important read our blog post Why digital marketing is so important for small businesses. You could also take a look at our social media accounts, Instagram, Facebook and TikTok, to see how we promote ourselves!

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