Our first move with Ceek was to visit the office and get footage of staff, doing their work normally and capture a glimpse of what Ceek can do for a potential customer. We aimed to get footage of gestures that would make the viewer want to visit Ceek. We used Ceek’s branding throughout the video as much as possible so that the viewer would remember the logo and colours etc. We wanted to make a memorable video and having layers of branding is important. The next most important aspect of the promotional video was the footage of Malta. We needed to make sure we used the best footage possible, to really sell the country and opportunity to the viewer, including text explaining why the viewer would want to visit Malta and Ceek. Finally to finish the video we included Ceek’s contact details and a link to their website so the viewer could contact them right away.
For the website we spent time planning the best style to fit the brand and bring their website up to date. Giving it a fresh, modern look was a definite and it needed to be user friendly with enough information for the consumer. We wanted to bring the attention of the consumer to the job search straight away, as this is the main aim of the website so on the home page there are many ways to search for a job with Ceek.
As a result of promotional video content, Ceek have really increased their brand presence in Malta and have tapped in to a wider audience by offering services to consumers abroad too. Having a fresh, modern up to date website will make consumers want to spend more time on there, so this is much better engagement for Ceek. Video content and good web design always generates great results.
Creative Individuals was challenged with creating a promotional video and website for Ceek, Malta’s trusted job search, career advice and recruitment agency. Our individuals were asked to create a promotional video, engaging with consumers who potentially would want to work abroad, to use Ceek to find them a job in Malta. We were also asked to revamp their website, giving it a fresh new, modern look.
Our strategy with the promotional video was to find the best footage of Malta to entice viewers in to wanting to visit and potentially work abroad with the help of Ceek. The video shows that both Malta and Ceek can cater for everyone, no matter what interests them. For the website, we took time to decide on the best look for the site, making sure it was user friendly but also stood out against any competitors.