We’ve finally started our very own podcast!
After months of trying to find time to start our podcast, we’ve finally filmed and created the first episode. The concept behind our ‘Put the Phone Down’ podcast is to literally put our phones down for half an hour or so and have a good chat about all things digital whether that be social media, digital advancements or just trending topics in general. It’s quite a vague explanation of the podcast but we don’t want to limit ourselves. The plan of action is to film once a week or once every two, meaning we will have regular content to share with our loyal followers. So, we’re going to give you some insight into our first episode: How INSTAGRAM filters could be causing mental health issues
Throughout the podcast we had three topics to discuss, topics that have been trending in the latest social media news and stuff that we wanted to natter about. The first episode is hosted by our Managing Director, Jake along with Director and Head of Content Writing, Meg. Whilst nerves got the better of Meg at the start, we got the nervous laughter out of the way and started chatting.
The removal of inappropriate AR filters on Instagram
This topic surrounds the use of certain AR filters increasingly being used across Instagram’s platform. As some may be aware, new filters have been created to be used on Instagram Stories where it looks like the consumer has had cosmetic surgery which in our opinion is wrong. Whilst we don’t disagree with cosmetic surgery, we believe that these filters could have an affect on people’s mental health making them achieve the ‘perfect’ look on camera but in reality they look nothing like this. There has been controversy surrounding this on social media where people have carried out votes and created discussions around these filters. The outcome is very mixed as some people don’t see an issue and only see it as fun however there are others who have had real life experiences of their friends and family suffering from negative thoughts about the filter with extreme cases of young girls wanting to completely alter their faces as they don’t look like this filter in real life. Instagram is taking action on this issue and starting the process of removing all AR filters associated with plastic surgery. Filters should be a positive experience for consumers and with most of the feedback being negative to these cosmetic surgery AR filters we believe Instagram are making the right move in changing the way their virtual effects are used.
Death of the diet tea
Following on from the removal of AR filters, Instagram are also making a stand against diet supplements being promoted on their platforms. We believe the main issue with the promotion of diet supplements is how they are promoted. Consumers are led to believe that by taking these supplements they’re going to instantly lose weight, simple as. This is not the case and in our opinion these supplements should be completely irrelevant to weight loss. Everyone should be aware that weight loss is down to eating healthy and exercising, extreme diets are completely unhealthy and shouldn’t be promoted by ‘influential’ people. What we find most hypocritical is that once these diet posts are removed, certain influencers across social media will jump on to the next trend and to some people it doesn’t matter what that is; they can jump from diet supplements to climate change within a week which just proves what they’re selling isn’t worth your time. Now, whilst these are negative elements of social media, it can be great. On the flip side to cosmetic surgery and diet posts, a lot of influential people are making a change to what they promote on their platforms by endorsing body confidence, supporting environmental issues and generally giving their users positive value. Social media can be very dependant on who you follow and your own mindset. Make sure to follow those who uplift you, not those who dishearten you.
The rise of TikTok
Lastly we discussed the TikTok trend and how this is growing as a social platform. Quite recently a meme had been created, after Kylie Jenner sang ‘rise and shine’ to her child. For some bizarre reason, this has gone viral achieving over 1 billion views on TikTok and has been the quickest meme to reach these numbers, that’s how powerful TikTok is right now. The younger generation are definitely taking the lead on the TikTok trend but is it worth older generations getting a piece of the action? We believe that TikTok is the next social platform to jump on following on from Facebook, Instagram, Twitter and many more. We’ve noticed that all social platforms start with a young audience making a cool platform but as the older generations start to join these platforms, the younger generations move on to the next big thing which could be TikTok. Leading influential figures like Gary Vee have taken to TikTok to keep up with the latest social trends, so will you?
It’s incredibly useful to keep up with trending topics and stay ahead of the game, so keep an eye or ear out for our future podcasts on Apple Podcasts, Spotify and YouTube and always remember #StayCreative