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SEO Advice About On page & Off page

SEO stands for Search Engine Optimisation. It helps to optimise visibility online. This means that the more people that see your website, the more your organic online traffic increases. Therefore leading to more sales of your product or services to a larger number of people.

On page SEO refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Whereas Off page SEO refers to activities done away from the website, in an effort to increase the sites search engine rankings.

On-Page SEO

On-Page SEO is the practice of optimising web page content for search engines and users. Which helps search engines to analyse a web page and the content connected to it. This is so that it can identify if a searchers query is relevant for the content on the site. Google is the most used search engine in this modern world, so it is constantly updating their algorithm. It does this so that it can get a better understanding of a searchers intent and deliver the information that the searcher needs.

There are many different elements included:

  • Keywords
  • Title tags
  • Headers and subheadings
  • Image optimisation
  • Meta descriptions
  • Internal and external linking
  • URL structure

SEO Keywords

Keywords form the foundation of On-Page SEO. Therefore to optimise your content for search engines, it is key to understand the keywords and phrases that potential customers are looking for. By incorporating relevant and targeted keywords in your websites content, it can be shown to search engines that the content is useful to users searching for those terms.

This signals that the website is a good source of information for those keywords. Which therefore increases the chance of your website appearing at the top of search engine results. This can drive more traffic to your website, and as a result, enhance your chances of converting visitors to customers. In-depth keyword research can dramatically improve your On-Page SEO efforts, leading to better online visibility and success.

Image Optimisation

When you are adding images to your website, it is important to optimise them for search engines. This means making sure that they load quickly and don’t slow down your website. Search engines also look at things like image names and descriptions to understand what your website is about. By using the right file names and descriptions for your images, you can help search engines find your website and display it to more people.

Optimised images can also make your website more fun and interesting to look at. And, if you have the right kind of images, they can even show up in the search results for people looking for images like yours. Optimising your images when you add them to your website will make it a better experience for visitors.

Meta Descriptions

When searching for something on Google, a list of results with titles and descriptions show up. The meta description is the description under the title. Meta descriptions are very important as they help people decide if they want to click on the the website or not. Therefore by making your meta description interesting and relevant to what someone is searching for, people are more likely to click on your website. Writing a good meta description can also help search engines understand what thee page is about. This can help your website show up higher in search results, meaning more people will see it.

Off-Page SEO

Off-Page SEO involves techniques and strategies that are included outside of the website to enhance its visibility and ranking on search engine page results. Consequently it helps builds a websites recognition and domain authority. Without using Off-Page SEO the website is always ranked below other websites.

Many different elements are included:

  • Backlinks
  • E-A-T
  • Local SEO
  • Social media mentions
  • Guest blogging
  • Community engagement


When other websites link to your site it is called a backlink. Backlinks are very important for SEO because search engines see them as a sign that your website is popular and important. Having more high-quality backlinks can help your website appear higher in search results. However not all backlinks are the same. It is better to have backlinks from trustworthy websites. Getting backlinks can also bring more people to your website. When someone clicks on a backlink to your site, they become a referral visitor. This can lead to more visitors and sales for your business. Building good backlinks from trusted sources is essential for SEO and helping your website become more successful.


E-A-T is short for Expertise, Authority, and Trustworthiness. It is very important for Off-Page SEO. Search engines want to give their users the best results, so they use E-A-T to determine if a website has good content. For example, if a website gives medical advice, it should show that it knows a lot about medicine, authorised to give advice, and have reliable information. E-A-T is especially important for websites that talk about sensitive topics like health, money and law.

To get better E-A-T it is important to create good content that shows you know a lot about the topic. Having good reviews online, links from important sources and being popular on social media can also help. By having good E-A-T, people will trust your website more and it will show up higher in search results.

Social Media Mentions

Social media mentions such as likes, shares and comments are an important factor in Off-Page SEO. Search engines see that your website is valuable and relevant. Which therefore helps your website rank higher in search results. Social media can also help you get more visitors to your website by improving your online presence. When your content is shared on social media, it is more likely to get linked to by other websites, which is another important factor in Off-Page SEO. By creating engaging content that people want to share and being active on social media you ca improve your websites Off-Page SEO and attract more visitors.

Check out out social media work


To conclude both On-Page and Off-Page SEO are essential for the overall success of your SEO, ranking well on search engines and attracting visitors to your website. On-Page SEO involves optimising your websites content and structure to make it more user friendly and understandable to search engines. Off-Page SEO, on the other hand, involves building your website reputation through external factors such as backlinks and social media mentions. By using a mix of On-Page and Off-Page SEO techniques, you can improve your websites visibility and attract more visitors. Make sure to create high quality content that provides value to your audience, and stay up to date with the latest SEO trends and best practices.

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