Analytics gives your business the opportunity to make good decisions both online and offline. The practice of analytics is all about supporting decision making by providing the relevant facts using real customer data. Our data geeks will make sure your analytics tracking codes are setup correctly. We will ensure that the data you are receiving is accurate and help you understand the story the data is telling you.
What is Google Analytics?
Whilst there are a lot of alternatives, Google Analytics is one of the most popular online tracking and analysis software used today. Google Analytics provides a lot of information about your website visitors and users, where they come from and how they behave on your site so you can monitor, measure and improve your online presence.
Google analytics is a very powerful tool and provides a lot more sophisticated and usable data to grow your business, but unfortunately most Google Analytics setups go no further than putting the tracking code on your website. You will not get the most out of it unless the configuration is altered slightly to clean up data, and report on important metrics for really matter to your business.
Why should i perform analysis of my online performance?
Analytics should be the centre of your online marketing activities by providing insights into which channels, pages and campaigns are working, which one’s aren’t. By measuring the key performance indicators of your online presence, this allows you to know all the valuable actions and revenue being generated online.
Analytics can also help you improve your website and revenue by understanding where users are spending most of their time, the most popular pages or elements of your website to exploit, and the drop off in your online funnels and sales processes.
Are there any other alternative to Google Analytics?
Whilst Google Analytics is one of the most popular platforms, there are other tools that provide different features that are not covered by Google. We have worked with a number of different platforms such as Adobe analytics, Kiss Metrics, SERP Stat, SEM Rush, Ahrefs and many more. These all provide a similar service to Google but they also offer niche’ features that set them apart from their competition.
I already have Google Analytics installed on my site, why do I need more work?
Well just setting up the tracking on your site only allows you to track the data. By altering the setup and implementing specific tracking code for phone calls, form submissions, downloads, videos watches or button clicks you will know what is working and what isn’t. It’s is important to keep your analytics maintain, especially if you have recnetly updated your website with new features or pages.