READY TO PLACE YOUR BRAND RIGHT IN FRONT OF YOUR AUDIENCE?

Whilst Search Engine Optimisation (SEO) helps you drive organic traffic to your website, paid search also known as pay-per-click (PPC), gets your brand, product or message in front of a relevant audience quicker!

We focus relentlessly on getting you the results you want, and we take care of everything from campaign and landing page setup, to ongoing management and optimisation. We’ll help you generate more leads and sales so that you can continue to grow your business. Think of us as the creative extension of your team.

Paid Search
Services We Provide

PPC STRATEGY

With today’s level of competition in the area of PPC, it is absolutely crucial to have a strategy that places your advertisement in-front of customers that are more likely to convert. Our creative individuals will work closely with you to implement an effective strategy that produces a return on your investment!

DISPLAY ADVERTISING

Display Advertising is a form of online advertising through banners. Banner advertising is also called display advertising because of the visual appearance of banner ads. We use display advertising to promote your brand where your potential customers might be hanging out. Our team of creatives can create eye-catching banners that drive traffic to your website and create brand awareness!

LANDING PAGE & AD CONTENT CREATION

Landing Pages are a very important element to a successful PPC campaign. Whilst your keyword bidding drives the traffic to the page, the page needs to convert the visitor into a buyer. Our Individuals will build a creative yet intuitive landing page that has the sole purpose of providing converted traffic!

RE-MARKETING & RE-TARGETING SERVICES

Re-targeting is about placing ads in front of potential customers based on cookies whilst re-marketing usually works via effectively email strategies. Re-marketing works by collecting the information of users and creating lists, which are used later to send sales emails, whilst re-targeting uses Paid Search to place ads in front of customers that may have visited your website but did not perform our desired goal. This is often used to encourage customers that may have abandoned a shopping cart when leaving your website. Our individuals will make sure you have the right setup to drive sales to those items you really need to push.

PPC CAMPAIGN MANAGEMENT

We know that things can get hectic with running your business day-to-day and that’s where we come in. We can manage your existing or new strategy effectively to make sure you are getting the most out of your campaigns. Its not just about getting clicks, its about conversions!

YOUTUBE ADVERTISING

YouTube has a number of different Ad formats that all drive different outcomes. Our experience has helped us identify a secret recipe that drives the desired results by placing ads in relevant places that entice higher valued clicks that are likely to lead to conversion. Whilst this method is often used to promote brands to bigger audiences, we believe that if this is done effectively it can lead to a solid return on investment.

PAY PER CLICK AUDIT

The pay per click (PPC) audit will allow us to better understand the goals of your pay per click account and campaigns. We will then optimise the tracking of your campaign using our methods for at least 30 day. Our Individuals will perform a comprehensive review of your account and campaigns provide feedback to help you optimise your campaigns effectively.

MOBILE MARKETING

With today’s majority of searches being done on mobile smartphones, tablets, or other mobile devices, it is important that your ads meet the intent of the mobile user. Mobile marketing ad formats and styles can vary, due to many social media platforms, websites, and mobile apps offering their own tailored mobile ad options. Our team will help you discover new ways to place your ads to your mobile audience and design ads that really make a difference!

OPTIMISED SERVICES

Take a look at the services we recommend to help optimise the social media content we
have produced for you, to achieve maximum results and the best ROI possible
How does web design impact your marketing? Putting it into perspective, a badly designed website could have potential customers closing the browser and searching elsewhere. The design of a website is the first impression for a customer meaning colour, style and different elements should be considered when designing a website, adhere to your customers needs.
Poor use of photographs and pictures can really damage a brands reputation. A strong photo campaign needs great photography that will have an impact on the consumer, so having poor quality pictures will only weaken the campaign. Having knowledge surrounding photo quality is very important, market your brand with picture perfect photographs and you’ll be much more successful.
Video marketing should be a top priority for any marketing strategy. The modern day consumer wants to see actions, they don’t want to read or look at pictures, they want to watch a 30 second video and know all about a brand or product. Catch the eye of the consumer within the first few seconds, give them value from the content and you’ll have a much higher chance of turning clicks into conversions.
Paid Search frequently asked questions
Below you’ll find what we believe to be the most frequently asked questions regarding Paid Search Marketing. If you have more questions you can always feel free to reach out to us via our contact page or give us a call.

What is Pay Per Click (PPC)?

When it comes to driving traffic to your website there are two main way we go about this: pay-per-click (PPC) advertising or search engine optimisation (SEO). PPC is traffic you pay for using PPC advertising platforms such as Google Adwords, Bing Ads and others.

How much does PPC cost?

On average, businesses should expect to pay €0.50 – €1.50 per click to advertise on the Google search network. It’s important that you set a realistic budget but more importantly, your content must be optimised based on relevance and the buyers intent to ensure your budget doesn’t get swallowed up.

Which is better SEO or PPC?

Organic (free) search engine traffic can provide an improved ROI over traditional forms of paid media and certainly improve upon PPC. While SEO is neither cheap nor easy, it will generally be more cost-effective than all other marketing tactics for delivering brand awareness and relevant traffic to your website.

What is a PPC Campaign?

Pay-per-click (PPC) campaigns are paid search marketing campaigns, or PPC campaigns, and how they work can be explained simply: you bid for ad placement in a search engine’s sponsored links for keywords related to your business, then you pay the search engine a fee for each click.

What does a successful PPC Campaign look like ?

A successful Pay Per Click (PPCcampaign attracts targeted visitors to a web site and converts them into buyers. The aim of PPC is to place and ad and page content which is highly relevant to the buyers keyword intent. Whilst paying the highest bid helps you get to the top, PPC platforms also review relevance to the buyer search. If your ads and page content are not relevant you could be wasting your hard earned cash.

How do SEO and PPC work together?

This can work in a number of different ways but the best way to explain their relationship is; SEO is a long-term strategy as it takes time to build your way up the organic listings. Whilst PPC is used for more short-term strategies such as launching a new product or promoting an occasional event. PPC Keyword performance can also help you re-align your SEO strategy over time whilst SEO supports domain relevance for PPC campaigns.Additionally, video is critical for SEO (Search Engine Optimization), and pages with video are 50 times more likely to rank on the first page of Google results.