SEO... Help Google guide potential customers your way!

Without Search Engine Optimisation (SEO) your customers will never find your business online in today’s competitive world. Want to start attracting new traffic?

Creative Individuals has a team of specialist search engine experts who use modern and creative search engine optimisation (SEO) tactics. Our aim is to help you increase your traffic and rankings for keywords and long-tail phrases that bring business to your site ethically.

SEO Services We Provide

SEO Content Creation

Need optimised content? On-site copy and graphics should be timeless and optimised. They’re the foundation of your SEO strategy – they need to last and still be good well after they’ve been added. Good on-page written content reinforces SEO, and should always relate to your search optimsation.

Local SEO

We will dedicate one of our Search Engine Optimisation experts who will strategically target your audience and help you reach customers that need your product or service. From on-page SEO to local business schema markup, our local SEO team drives customers in-store and online.

On-Page Optimisation

Ever wondered why your pages are not ranking? On-page optimisation, also known as on-page SEO, can have a big impact on whether your page has the ability to rank better than your competitors. We will review each individual page and optimise title tags, URL’s, Page Content and Image alt text to ensure that your page is well-laid out and search engine-friendly.

Technical SEO Audit

Our technical SEO audits help businesses identify errors that may be preventing their websites from being ranked in search engines. Once we have identified the errors and fixes we will work closely with your developer to get the fixes implemented. The technical SEO audit focuses solely on technical performance and on site factors.

Local Business Listings & Reviews

Local business listings and reviews play a vital role in reputation, rankings, and revenue. No competitive local business would give up the powerful — and largely free — advertising potential of online listings.Our business listings team ensures accurate listings across hundreds of third party sites, helping you improve location rankings and show up in more local map packs and across search engines.

Link Building

Link Building is used in search engine optimisation (SEO) because links inform Google that your site is a quality resource worthy of citation. Therefore, sites with more backlinks tend to earn higher rankings.  Our experts help ensure that your back links are generated ethically and are relevant your brand.

SEO Analytics

There are tons of tools out there that can help you identify your SEO efforts. Whilst these tools are great they can also provide too much data that can lead you or your team to misleading outcomes. Our SEO team makes this easier by understanding your business objectives and focusing on the reporting that really matters to you. Whether you need help in setting up the right reports in your existing tools, or you would like to receive relevant and simplified reports, we can help!

Schema Markup

Want Google to recognise and promote your site better? We put code on your website to help the search engines return more informative results for your users. If you’ve ever used rich snippets, you’ll understand exactly what schema markup is all about. But if not, we here to help!

SEO & Content Marketing Strategy

Our SEO Strategy implements the technical processes to increase quality traffic and attract visitors to your site. On the other hand, content marketing is focused on using valuable and relevant content to drive profitable customer or client actions. SEO without content marketing is like a dancer without rhythm.

Competitor Analysis

Analyzing your competitors is an essential task in today’s market. It’s is important to understand where you stand in comparison to your competitors. We conduct a thorough high-level competitive analysis, which essential to your online success.

User Experience

Usability testing is the process of placing your website or product in front of real users to find out how they use your product in real world scenarios. Our partners help you identify issues on your website and form a plan to greatly improve your customers’ experience.This makes it more likely to convert and lead to an increase in your revenue.

Conversion Tracking

Our creative geeks love data! We have worked with a number of tracking systems such as Google Analytics, Qlikview, Facebook Analytics etc. We use our experience and your expertise to track your customers’ journey and help your business identify successes, opportunities and much more…
SEO MONTHLY PACKAGES
Making SEO accessible to businesses of all sizes

OPTIMISED SERVICES

Take a look at the services we recommend to help optimise the social media content we
have produced for you, to achieve maximum results and the best ROI possible
How does web design impact your marketing? Putting it into perspective, a badly designed website could have potential customers closing the browser and searching elsewhere. The design of a website is the first impression for a customer meaning colour, style and different elements should be considered when designing a website, adhere to your customers needs.
Poor use of photographs and pictures can really damage a brands reputation. A strong photo campaign needs great photography that will have an impact on the consumer, so having poor quality pictures will only weaken the campaign. Having knowledge surrounding photo quality is very important, market your brand with picture perfect photographs and you’ll be much more successful.
Video marketing should be a top priority for any marketing strategy. The modern day consumer wants to see actions, they don’t want to read or look at pictures, they want to watch a 30 second video and know all about a brand or product. Catch the eye of the consumer within the first few seconds, give them value from the content and you’ll have a much higher chance of turning clicks into conversions.
SEO frequently asked questions
Below you’ll find what we believe to be the most frequently asked questions regarding SEO. If you have more questions you can always feel free to reach out to us via our contact page or give us a call.

What is Search Engine Optimisation (SEO)?

Search Engine Optimisation, or SEO, is one of the best tools that companies have in terms of gaining visibility online because it allows them to bring in more visitors through free, organic search results. The major search engines like Google, Bing, and Yahoo rank websites based on specific parameters they deem most important and they do so at no cost to the website owners. In optimizing your website and increasing your ranking in search engines results, you will gain more visibility and will, in turn, see an increase in visitor traffic to your website.

What do I need to know about SEO?

There is good news if your website is currently ranked low in search engine results! You will be able to increase your ranking by implementing a new SEO approach. The most important thing in SEO is knowing search engines’ ranking factors – such as keywords & content, engagement & traffic, or domain-level brand metrics – to make sure your website is seen as relevant and popular by search engines.

Why is it important to audit my website for SEO?

The first steps in auditing a website for SEO is to learn your current rank, review your website’s analytics, and determine the keywords that will set you apart. This will also help you understand how the website is built and what might be impacting your site speed and crawl-ability.

What is crawling and Indexing?

Search Engines have automated robots called crawlers that use links to scour the Internet, find web pages, and decipher page data that are indexed to be included in search engine results.

How do search engines rank websites?

Each search engine has different ranking factors, but they all have a few factors in common: keywords, content, and links. Keywords and content are arguably two of the most important factors that search engines look for when ranking pages. Because of this, it is imperative that you know what keywords are in highest demand within your market and incorporate those keywords into the content on your website. All of your website’s content will naturally create a collection of links; search engines use link analysis algorithms that look at the sources, number, and anchor texts of links to help determine their relevance in search queries.

How do SEO and PPC work together?

This can work in a number of different ways but the best way to explain their relationship is; SEO is a long-term strategy as it takes time to build your way up the organic listings. Whilst PPC is used for more short-term strategies such as launching a new product or promoting an occasional event. PPC Keyword performance can also help you re-align your SEO strategy over time whilst SEO supports domain relevance for PPC campaigns.

What is AMP and Mobile optimisation?

Having a mobile optimized website will help improve your search engine ranking because search engines are starting to develop mobile crawlers that will create mobile-only indexes. Accelerated Mobile Performance (AMP) allows for faster rendering of web pages on mobile devices and is recommended by Google. It has three components: AMP HTML is a simple redesign of HTML with specific AMP commands, AMP JS is javascript for mobile that ensures quick page rendering, AMP Content Delivery Network will cache your AMP content for fast delivery. In Google searches on a mobile device, there is now a carousel of search results that only includes webpages that have implemented AMP. While AMP is not yet a ranking factor, it does drive more traffic and visitors, especially from mobile devices where your website is more likely to be a top result in Google’s carousel.