We are a Video Production company in Lancashire that will make your business look more professional. Many of us use videos day to day so why not use that to your advantage, use an amazing promotional video to gain more clientele. While making and publishing videos may not directly bring in the money, smart businesses use video production services as a tactic to improve consumer engagement. Since social media has redefined marketing, videos have become an integral part of any successful marketing mix. Cross-promoting your videos with all the other content you have is a powerful way to strengthen the different signals you are sending to customers. Use Video Marketing to your advantage today.
As a video production company, we were challenged with creating promotional videos for one of Malta’s top Blockchain and Digital Innovation networking events, Delta Summit. The video content produced during the lead up to their event was vital as they wanted to achieve maximum attendance and create a hype so we put a plan of action in place and made a stand out video to engage their target audience. It’s so important to promote events with a professional video production company as the content will speak for itself.
One of our most popular videos, we helped Intercontinental Hotels Malta recreate scenes from Home Alone to boost their Christmas campaign and it worked a treat. Our video production team spent a lot of time with their marketing team to achieve the best possible success rates from this video campaign. We wanted to engage their target audience and produce something they would enjoy and relate to (because everyone’s watched Home Alone right?!)
Video content can be shared anywhere and Pupa wanted theirs populated across social media platforms and also TV. We knew this needed to be an eye-catching advert promoting brand new products engaging their target audience. Keeping the video content short but informative was key with this project and the staging was equally important. Keeping the brand colours consistent throughout the video made a huge impact and helps customers remember the company.
Who are Creative Individuals and what do you do?
Creative Individuals is a video production company in Lancashire that specialises in producing authentic marketing videos and animated video production. As a digital agency, we also offer strategic consultations as well as design, hosting and analytical services.
What is Creative Individuals' video production process?
Our process is broken down into the following six steps:
1. Concept Development
2. Design Development
3. Story Boarding
4. Voice-Over (if needed)
6. Hosting & Analytics
All this is explained in our client portal, where deliverables will be broken down when the proposal is accepted.
How can you measure the success of an online video?
From an analytical viewpoint, you can look at the number of views, engagement, number of submissions etc. Using tools on social media platforms; insights and more.
How long will it take to product a video?
At Creative Individuals, we usually take a day or so for pre-production and then depending on the scale of the project a days filming usually covers it. When it comes to post-production again depending on the scale of the project we plan to get your video to you at a maximum 5 business working days.
What can clients expect from a professional video production company?
The benefit of involving a professional video production company is that the entire production process from beginning to end is handled by industry professionals who have in-depth experience across all facets of video production; from the communication strategy to the different design elements that have been proven to be most engaging.
Where can we shoot my video?
Your business moves fast and so do we. Our size allows us to be flexible and able to travel to any location.
My spokesperson has never been on camera before, will this be a problem?
We provide comprehensive media training services for any number of people in your company.
Why is Video Marketing important for my business?
Video is one of the most important channels of communication for any brand. Video Marketing is immediate, shareable and allows companies to bring new depth to their brand identities for sales, marketing and media coverage. From animation to executive interviews to product demonstrations, video can be used for any number of purposes. Additionally, video is critical for SEO (Search Engine Optimisation) and pages with video are 50 times more likely to rank on the first page of Google results.