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Social Media Demographics

What are demographics?

Demographics are specific groups of people targeted for a particular product through marketing strategies.

Instagram Age and Gender Demographics


Users 16-24 years olf prefer Instagram to other social media platforms. On the other hand, the number of older males has increased by 63.6% as well as around 13% of Instagram users being 45+. Also, 11% of 9-11-year-olds use Instagram accounts run by their parents/guardians.


Instagram users have almost split down the middle between male and female users. However Instagram has introduced a list of preferred pronouns in profiles, therefore more diverse gender options are available. Therefore many non-binary users are on the app, however, these have not yet been collected by Instagram.

Facebook Age and Gender

You can learn how to optimise your Facebook by reading our other blog post “How to Optimise Your Facebook”.


The largest demographic group of Facebook users are 25 and 35 years old. On the other hand, 13-17 years old make up the smallest percentage of users and users aged 65+ has increased from 4% in 2019 to 9% in 2020.


The split of males and females using Facebook is fairly even, therefore 52% of users are female and 48% of users are men. However, more males 25-34 years old are users of Facebook.

TikTok Age and Gender Demographics


TikTok is very popular among teenagers and Generation Z users. Therefore 18-24-year-olds are the largest group of TikTok users and users 13-17 years old are the second largest age group of users.


More women are active on social media than men but not by much. Females aged between 18-24 are the largest group on TikTok with female users 13-17 years old being the second largest group.

Twitter Age and Gender


The largest age group of Twitter users are 25-34 years old which is 38.5% of users. However, the second largest group of users are 35-49 years old.


Although Twitter appears to be more popular amongst males, around 28.8% of females are users on Twitter compared to 71% of male users.

Around 28.8% of females are users on Twitter compared to 71% of male users.

Find more statistics about social media demographics on Statista.

Social media demographics infographic

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