Social Media Demographics

Instagram Age and Gender

Age

  • Users aged 16-24 prefer Instagram to other social media platforms.
  • The number of older males has also increased on Instagram by 63.6%.
  • Around 13% of Instagram’s audience is aged 45+.
  • 11% of 9-11 year olds use Instagram run by their parents/guardians.

Gender

  • Almost split down the middle between male and female users.
  • Many non-binary users on the app, however these have not yet been collected by Instagram.
  • Introduced being able to list preferred pronouns in profiles, therefore more diverse gender options may be open to users.

Facebook Age and Gender Demographic

You can learn how to optimise you Facebook by reading our other blog post “How to Optimise Your Facebook”.

Age

  • The largest demographic group of Facebook users are between the ages of 25 and 35.
  • Those aged 13 to 17 make up the smallest percent of users.
  • Users aged 65+ has increased from 4% in 2019 to 9% in 2020.

Gender

  • The split of males and females using Facebook is fairly even.
  • 52% of users being female and 48% of users being men.
  • More males between the ages of 25-34 are users of Facebook.

TikTok Age and Gender Demographic

Age

  • TikTok is known to be very popular among teenagers and Gen Z users.
  • Those aged between 18-24 are the largest group of TikTok users.
  • Users aged between 13-17 are the second largest age group of users.

Gender

  • More women are active on social media than men but not by much.
  • The largest group of TikTok users is female aged 18-24.
  • Females aged 13-17 are the second largest group of users.

Twitter Age and Gender Demographic

Age

  • The largest age group of twitter users are aged between 25-34.
  • The second largest age group of twitter users are aged between 35-49.
  • 38.5% of users are from the 25-34 age group.

Gender

  • Twitter appears to be more popular amongst males.
  • Around 28.8 percent of females are users on twitter compared to the 71% female users.

You can see more statistics about social media demographics on Statista.

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