A bad video is the equivalent to a bad salesperson.
We hate bad videos and sometimes wonder how they were even approved to be circulated in the first place so we want to show you just a few of the similarities bad videos have to bad salespeople to make you think twice about posting and sharing bad videos. A bad salesperson doesn’t know or try to understand their target audience. You know, all those PPI phone calls you receive, claiming you’ve been in an accident in the last 5 years and they leave you wondering whether you missed an entire chapter of your life that they know about?! That salesperson doesn’t know or care who they’re speaking to, they’re just trying to push something on to you or at the very worst, scam you. That’s exactly the same concept with a bad video. If you’re willing to pull together a few ideas and just throw a marketing video out there without knowing your audience or having an ideal outcome you won’t get anywhere. You can’t just make a video, you need to do your research, get feedback and really find out exactly what you want to achieve from this form of marketing.
“I’m not really into video marketing.” Come on guys, if you want to publish a video you need to back it. While most people understand that video is one of the most powerful marketing tools in today’s digital world and as a brand or business decide to use this marketing technique, they might not necessarily do the research and exploration video needs to be successful. There are so many old school ways of marketing and those who are trying to catch up with technology might see an advert on TV and think it’s great when in reality it’s dated and cheesy (and no one likes cheesy!). You need to look at competitors, think outside the box and create a marketing video bringing value to your target audience. This is an exact comparison with a bad salesperson who’s opted for a job they don’t even like. They’ll never make the effort of selling well if they’re “not really into sales” and when push comes to shove, they’ll usually push their client away.
Our final comparison is quite an important one. Bad salespeople will focus on a product not a person. Whilst it is important to focus on your product in a video (as that’s what you’re trying to sell) you have to equally consider the people who will be watching it. Try a little bit of role reversal and consider what they would want to see. What value would your target audience want to gain from your video? Raw products are useless and won’t sell but if you expand on that raw product, show your consumer why it’s worth purchasing your conversion rate will be a whole lot better. Spend the same amount of time learning about your product as you do learning about the people who might want it.
Whilst this isn’t a sales pitch from us, if you’re not that into video but you want to up your marketing game, leave it to the professionals, give them a basic overview of the product and they can do the rest, even down to finding your target audience and working back from there. Your consumers are very important, those are the people who help your company grow so don’t forget about them, take the extra time to learn and research about your consumers and we’ll guarantee you’ll notice a difference in your clicks to conversions! Don’t be a bad salesperson, be the best.