The Freshies 2024 – Our Community

The Freshies 2024 –  Our  Community

The team at Creative Individuals were invited to the Freshies 2024 after being nominated for THREE different awards; Marketing Magnifico, Fantastic Family and Customer Service Sensation. We didn’t win this time around unfortunately but being recognised by local businesses for our hard work, to reach the finals of an awards ceremony, is all we could ask for and being able to party the night away at the Freshies is always an added bonus!

So, what are The Freshies?

At The Freshies, the Fresh Perspective team bring together people and companies across Lancashire and the Northwest to celebrate their achievements and recognise their hard work. It’s a not for profit awards evening that gives back. This year, the awards were hosted at Blackburn Cathedral, a stunning venue dressed for a great night! With hundreds of guests in attendance, The Freshies raised a grand total of £20,107 for charity; an incredibly impressive amount of money! You can find out more about The Freshies and the Fresh Perspective Team here.

What involvement did the Creative Individuals Team have?

The Creative Individuals team have been filming The Freshies every year since they began. Starting in 2021, The Fresh Perspective Team launched the awards evening off the back of the pandemic hoping to bring some fun, positivity and inspiration back to the region. You can find our Freshies videos from previous years on the Fresh Perspective YouTube channel.

After attending the awards in 2021 in a working capacity, we were asked to attend for the second year but this time we’d been nominated for the Marketing Magnifico award! Not only did we get to film the awards evening but we also WON our category, as you can see here. We were up against some tight competition of other local, successful marketing companies and individuals so being able to accept an award and being recognised for our hard work was a great feeling! The Creative Individuals team have been in attendance every year since.

A fun-filled evening of networking, dancing, laughing and appreciating.

The Freshies always offer a fun-filled evening. Over the years of our attendance we’ve come to be acquainted with a lot of the individuals and companies who are invited to The Freshies. It’s a great opportunity to meet new people, network and come together as a community with one main goal of appreciating the hard work everyone puts into their businesses and their local communities.

After the mingling is done, everyone heads to their tables to sit back and watch the evening’s awards unfold. With 18 categories, each winner is announced and collects their awards to the sounds of cheering and clapping across the venue; it is heart warming to see so many different people in support of one another. Once the awards were done, it was time to party the night away with infamous DJ Tony Greenwood, live musicians and the Fresh Perspective Team, who certainly deserve to let their hair down after yet another successful Freshies Awards evening.

So, what did we take away from The Freshies?

Aside from a few sore heads (ouch), we all had an overwhelming feeling of recognition and support coming away from The Freshies. Running a small business means you appreciate the support of your local community and network and being recognised for your efforts is a huge boost to your motivation and confidence. In the Lancashire area we’ve got a strong community of businesses and individuals, so being able to appreciate that in such a way is great! We always have a blast at the Freshies Awards and I’m sure that will continue for many more to come! Thanks for having us Fresh and here’s to a win next time!

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