Branding, is it important?
In today’s social media market, it is critical to stand apart from the crowd.
You may no longer be competing on a local stage; your organisation may now compete globally. How do you stand out from the thousands or millions of similar organisations around the world?
Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. So, what exactly is a brand?
A brand is a business. Branding incorporates logo’s, marketing techniques and much more to enable your business to fully flourish. A business without a brand may seem unprofessional and will more than likely not be drawing the attention you need from the general public.
So, let’s break this down.